In our fourth and final WordPress Strategy article, in which we'll be taking a look at Search Engine Optimisation (SEO), what it is and why it's essential to your WordPress website.
Content is king; that's the underlying rule of website design. We delve into content and why it's an essential part of forming your WordPress strategy.
You've just embarked down the path of building a website for your business, and you're trying to optimise your site for search engines. It's tempting to take shortcuts like keyword stuffing, but here's a rundown on why that can be a natural killer for your site.